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Alterna Haircare

Katie Holmes: "If I had to choose a word to describe what happens to my hair when I use Alterna, the right word would be: TRANSFORMATION"

Since its inception in 1997, Alterna has innovated in the Hi-Care industry using the most modern technology and the most effective and luxurious ingredients. Thanks to Backstage's commitment to finding the highest quality products, innovation and excellence, we are a point of reference for the most innovative designers and beauty specialists all over the world. Alterna stands out not only for performance, but also because the company is attentive and responsive to the environment.
All Alterna products are formulated with the exclusive patent "Enzymetherapy". This is an enzymatic system that assures the absorption of the ingredients, to ensure higher keratin production. In addition, the innovative Color Hold technology protects color from fading and toning.
The products are formulated according to the most exclusive advanced technologies and are devoid of: Sulfates, Parabens, Gluten, Goddesses, Tea, Phthalates, Paraffin, Mineral Oil, Petrolatum and PABA.
Alterna, is pure, clinically proven and Professional for every type of hair has its specific product, it is the skin care for your hair!
Discover Backstage all the News, you will find all Alterna products, the Caviar Repair line is enriched with stem repair proteins, repair hair damaged by chemical treatments by rebuilding the surface and restoring pre-damaged condition. The hair becomes stronger, polished and shiny.
All products from the Bamboo Collection, contain pure extract of certified Bamboo, immediately reinforce your hair and create a new elasticity. Each product contains powerful natural ingredients such as kendi oil, Maca root, kalahari melon and Blue Yucca. For best results ...
Do not forget to try the most exclusive Line of Alterna line Ten, a collection of products that are particularly effective from the high quality ingredients associated with the latest cosmetic technology. In fact, Line Ten contains: Jaluronic acid, which attracts and retains water in tissues, Champagne grape seed oil, to protect it from free radicals, white truffle oil, for its rich vitamin B content and Arabic incense, for Its smoothing action on the cuticles.